As most business dictionaries convey this term – digital marketing is the promotion of products or brands via one or more forms of electronic media. That is, promoting any product or service via the internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.
The answer to this question is long and pretty much complicated as the answer will include almost everything about marketing. If you are actually interested in this sphere there are many books about the basics of digital marketing. There are even some great online courses that you can pass and master the basics of digital marketing.
A digital marketing strategy is a sort of combination of plans and tools that marketers use.
Here are some digital marketing strategies
Target audience- knowing who you refer to; explainer video – a short usually animated video hat conveys the main information about a company/brand/product/service, using social media to spread information about a business or its products etc.
Well, as you probably have guessed from the previous points, a digital marketing is a modern and very effective way of marketing. So, who might need such services? well, pretty much each business, company or startup will need this.
To be successful in digital marketing, you need to think strategically.
Digital marketing strategy includes actions that can help you achieve your goal by carefully selecting online marketing channels. For example, a good digital marketing strategy is urging your audience to share your post on Facebook in order to enter a contest where they’ll get a free product of yours.
The key is to develop a digital marketing strategy that puts you in all the places your followers are already hanging out, then using a variety of digital channels to connect with them in a multitude of ways.
Content to keep them updated with industry news, the problems they’re facing, and how you solve those problems.
Social media to share that content and then engage with them as friends and followers.
Search engine optimisation (SEO) to optimise your content, so it will show up when someone is searching for the information you’ve written about.
Advertising to drive paid traffic to your website, where people can see your offers.
Email marketing to follow up with your audience to be sure they continue to get the solutions they’re looking for.
When you put all these pieces together, you’ll end up with an efficient, easy-to-operate digital marketing machine. And while it looks intimidating to build that machine from scratch, it’s as simple as learning and integrating one digital marketing tactic at a time.
NB: This article was originally published here.